Social Media Monitoring Tools – How are they helpful?

Social media monitoring tools are necessary to keep your finger on the pulse of your social media platform, and what your audiences likes, or doesn’t like.

Google Analytics is an incredibly useful tool. With this, you can track your traffic, identify the amount of people coming to your website and tell where it is coming from.

This should show you just how much traffic is driven by the likes of Digg, Facebook or Twitter, for instance, allowing you to see just how well these channels are working for you.

You can also learn the most trafficked keywords or phrases, allowing you to identify potential profitable keywords for your business.

As part of its Social Media Analytics offering, Google also offers PostRank analysis, allowing you to see key metrics such as page views, unique users (the number of individuals coming to your site), bounce rates (the proportion of people who hit your homepage or website and move away without clicking on anything) for each of your posts. It boasts that it can track any kind of online content.

Feedburner is a good option to keep track of the popularity of your RSS or syndicated content.

With Feedburner, you can not only allow visitors to subscribe to your blog, but you can also capture how many RSS and email subscribers that you have as a result

Most blogging software comes complete with inbuilt analytics software, or has associated software that you can download. The extracting of the best likes and followers on social media platform is through the use of the tools. The analysis of the software can be done to have plenty of buyers for the brand. A check can be made at site to improve the ranking at the social media platform. The availability of real and genuine followers is there to have profits.  

WordPress, for instance, offers software that can collate in-formation about your page views and comment counts, letting you know which pages or posts are the most popular, as well as telling you where your traffic is coming from and where they go to once they leave your blog.

As it offers all of this information in one page, it can be a great choice for those businesses who want a quick overview at all times and who prefer not to get bogged down with the sheer depth of information that software such as Google Analytics offers.

I’ve mentioned Google alerts a few times throughout his book; Google alerts is a free tool allowing you to create email alerts for particular keywords of your choice. These keywords can be your name, your brand, company or product name, competitor names or anything else you deem relevant.

Google will then email you when the keywords you have chosen appear in Google’s most recent search results, including a link to the example in question. You can choose the social media sites or channels that you want to monitor, along with news sites, video sites and forums.

This gives you a useful idea of how many times your product or brand is mentioned in a day/ week or month. By including the link to the site or post that mentioned your keywords, you can see what people are saying about you instantly and decide if you want to join in the conversation.

In short, social media monitoring tools make identifying, following and joining in relevant social media conversations much easier.

It does have to be said, however, that while it also gives you some idea of how often your brand is talked about, it lacks reporting and quantifiable metrics to put those conversations into context.

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