Social Media Global Communication Individual Wealth

Do you know you are one of the wealthiest people in the world? Okay, it is the end of the month, that check you’ve been waiting on hasn’t arrived, and Christmas and holiday expenses loom ahead during a year when the economy has been tight for nearly everyone. You may not be feeling very wealthy and it is even more probable that you are not feeling like one of the wealthy elite here on Planet Earth. Yet the fact remains, you most likely are.

The internet has afforded us great communication. The world has become dramatically smaller. Social media and Web 2.0 are taking connectivity a step further and enabling engagement with people and cultures worldwide—putting a face and voice to the thoughts and ideas of others. As Mark Eldridge said in a Thanksgiving Day message to the members of the International Social Media Association, (ISMA):

“When the first Thanksgiving took place here in New England in 1621, there was a bringing together of cultures, acknowledgment of differences, and a sense of helping each other out. Now in 200, it’s happening again, social media is bringing people together from all walks of life from around the world faster and easier than ever before in history and making a difference.”

Vast global communication, yet by virtue of the fact that you have access to a computer to read this message, you are already a part of a privileged group of individuals. While some sources say that roughly half the world’s population has access to the internet, others put that figure at about ten percent. And while that’s a huge difference in actual numbers, you are still taking in terms of millions and millions of people—a more than sufficient marketplace for most of us in business.

But as we enter the holiday season, busy with celebrations, gifting, joyful communications, and warm-hearted engagement—all good and appropriate uses of time and energy—let us also keep in mind the reality of those millions and millions of people who are not among the world’s wealthy elite. Although, with the rise of platforms like Instagram, Facebook, and TikTok with millions of active users, it is now easier for us to create quality on these different platforms. Additionally, services allowing users to buy TikTok views or likes, make it really easier for them to grow and promote their accounts as well. 

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