5 Ways To Improve Your SEO Today

“How can I get my website on the first page of Google?”

So what are these so-called ‘elements’ that Google wants your website to have? Do these elements (the correct term is “Algorithm” FYI) stay the same or do they change? How often do they change? So many questions! It can be overwhelming at first but trust me, you need to know if you want to run a successful website or online business. So let’s keep it simple and start with the basics, but first if you’re new to SEO, here’s a quick explanation of what exactly SEO is…

SEO (Search Engine Optimisation) is the practice of increasing the quantity and quality of the traffic that you earn through the organic/unpaid results in search engines. In other words, it’s the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.

5 Quick Ways You Can Improve Your Seo Today

  • Give The Images On Your Website A Title And Alt Title

Google doesn’t have eyes –

it can’t tell what a picture is without it having titles or descriptions.

The simple act of giving every image on your website and social media platforms their own title will score you brownie points with Google. But if you want to get even more brownie points, don’t leave out the Alt Title/Tag – use your website’s ‘Keywords’ in the alt title – don’t use your business name as Google looks at this title to help it understand what your images and website’s content is about. Here Buying YouTube Views can also increase your overall interaction and rating of your business or product online. 

  • Ensure Each Page Of Your Website Has Its Own Unique Title And Description

Give each page a name/title, and explain to Google what each separate page is about

Google wants you to be specific about what each page of your website is about and what content it will find there –

this title/description is displayed in Google search results and can be the make or break decision by the user to actually click on your site or not. The more info they have about your pages, the more likely they will click. If you give them nothing, they’ll do nothing.

This one is SO overlooked! A sitemap is similar to a flowchart –

it shows you what pages your website has, and where to find them/what order your pages are in.

A sitemap has the ability to tell/feed search engine data on the pages of a site they want to be crawled as well as the priority or hierarchy of site content alongside information on when the page was last updated. Here’s what a sitemap may look like:

  • Add Social Sharing Buttons/Link Your Website To Your Social Media Platforms And Visa Versa

Google is up with the times –

it LOVES social media just as much as we do!

Google didn’t come down in the last shower (my 15-year-old self just rolled her eyes at that one lol) – they are well aware of how much power social media holds, especially when it comes to link building.

Make sure you have social sharing buttons on your website that connect to all of your social media platforms and make them visible – a good place for these buttons are in the header and/or footer of your website

  • Test All The Links On Your Website Are Working And Not Broken, Or Lead To Dead Websites

This applies to both internal and external links –

when was the last time you checked your links were still connecting to the right websites/social media?

Having links throughout your website, internal and external, is very common and highly regarded by SEO. But, if your links are broken, lead to the wrong website, don’t take you to the correct page or section of your website, or lead to a website that has changed domains and isn’t relevant to your content, then Google will mark you down for it. Simply go through your website (not via the editor, by the live site) and click on all the links and make sure they’re up to date and in working order.

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